I like to tweet and face late and in weekends. Maybe I should do it more?
A post from ReadWriteWeb by John Paul Titlow has the whole story. Here is a part:
Zarrella, who works for HubSpot and has authored such delightfully nerdy reports as “The Science of ReTweets”, recently hosted a webinar titled “The Science of Timing” that took a close look at how the timing of social media activity impacts its effectiveness.
The hugely popular webinar had a number of interesting takeaways, some of which were surpsing. For example:
- Tweeting later in the day and later in the week results in more retweets.
- The click-through-rate on tweeted links appears to spike in the late morning and then again around 5pm.
- The click-through rate on links tends to decline as more links are tweeted per hour. After about six links per hour, click-throughs essentially drop off.
- Still, tweeting more frequently leads to more followers, but Facebook is a different story: Too many posts on Facebook can more easily alienate people.
- Weekends are an ideal time for sharing on Facebook.
- More people tend to open marketing emails in the early morning than any other time during the day. Weekends also appear to be effective for emails.
Check out the slides below for more data-backed social media pointers.
This is a great receipe for how to create twitter list for research of streaming music. But it can be applied to whatever domain you’re interested in.
A post from ReadWriteWeb by Marshall Kirkpatrick has the whole story. Here is a part:
Step 1 - I knew where the list of Rdio staff members was, because I had asked my darling virtual assistants atFancyHands by email to find it for me a few weeks ago. So tonight I sent that link to them as an example and asked them to find similar lists of staff members curated by other companies in the space. I asked for Pandora, Spotify and Mog. I remembered Grooveshark later.
Becky from Fancyhands sent me back great links for lists to Pandora and Spotify right away. The list she sent from Mog wasn’t so great but no one appeared to have made a list of Mog employees yet.
Step 2 - I made a list of Mog employees by searching for them on LinkedIn. Then I trained the point-and-click database creation tool Needlebase to go to that search result page URL, click through each person’s profile link, check and see if they had a Twitter profile linked there and if so scrape it for me. (My tutorial.) I created a new list of Mog employees myself and added each of those people to it.
Step 3 - I only had a small handful of Mog employees so far and I knew there were more on Twitter, so I searched for mentions of Mog in Twitter bios using Twellow. At that point I had 8 Moggers and was ready to move on with my life. Then I remembered Grooveshark and saw that they had a nice staff list they had created themselves.
Step 4 - I was complaining on Twitter today about how hard it is to splice multiple Twitter lists together and my new pal David McKinney said “try Formulists!”
I did and it was AWESOME. Click click boom, thank you Formulists, here now is a list of exactly 140 people (coincidence!) on staff at the 5 leading streaming music services:
Streaming Music Industry People
Give that link a click, follow the list, then either visit the link on your Twitter page or add it as a column inTweetdeck or Seesmic and just like that, you’ll have a front row seat for conversations between some of the hippest cats online. Hey, Team Rdio, thanks for the music – I’m so happy I subscribed!
I’ve been using TweetDeck for years. It’s good to give a me control on various accounts. But it easy to be inpractical with too many columns.
I’ve just set up SproutSocial Business ed. for 30 free days to see if could be of help.
A post from Social Media Examiner by Drew Neisser the whole story. Here is a part:
#4: You’re wondering how you’re doing compared to others
TweetDeck is like a nifty broadcast center, making it easy to send messages to all your social channels. But among its many shortcomings is its inability to assess how your social program is performing relative to current best practices.
This is one of the areas in which SproutSocial shines, providing scores for both engagement and influence right on your dashboard. Better yet, by following up with items in your inbox, you can watch your engagement numbers improve, making you even more confident that your social media time is well spent.The SproutSocial dashboard provides a score for both engagement and influence, which gives you a sense of how you’re doing relative to others.
Social Media network twitter is releasing impressive numbers. Twitter is currently our best marketing channel. When we turn it off, the visits on our web sites immediately goes down.
A post from TechCrunch by Leena Rao has the whole story. Here is a part:
Twitter is celebrating its fifth birthday and to commemorate the occasion, is revealing a number of stats showing its growth over the past five years.
It took 3 years, 2 months and 1 day from the first Tweet to get to the billionth Tweet. In a given week, users send a billion Tweets. Users are now sending 140 million Tweets, on average, per day, up from 50 million Tweets sent per day, a year ago. The all-time high in terms of Tweets sent per day was 177 million sent on March 11, 2011.
In terms of Tweets per second, the all time high was 6,939 Tweets per second after midnight in Japan on New Year’s Day. This compares to the previous record of 456 Tweets per second when Michael Jackson died on June 25, 2009.
One reason more to change to hootSuite.
A post from hootsuite.com has the whole story. Here is a part:
Social Results Simplified
- Track Twitter brand mentions
- Measure Twitter profile follower growth
- Examine Facebook Likes and demographics
- Overlay social link clicks and website visits from Google
- Select from over 30 report modules to plug into customizable report templates