Job to be done descriptions are somehow difficult to express, at least in Norwegian. They don’t flow well and sometime sounds strange. Horace Dediu got it flowing however in his last post on Asymco: Which is best: hardware, software or services?
Apple is the most valuable company in technology (and indeed in the world) because it integrates hardware, software and services.
It’s the first, and only, company to do all these three well in service of jobs that the vast majority of consumers want done.
Seeing just four lines, I felt for paraphrasing the text, just to try to get it down to a tweet:
∑ – Integrating hardware, software and services well in service of jobs that the vast majority of consumers want done, made $AAPL surge.